Streaming News App

Lead designer contributing to several projects for a financial research app used by thousands of businesses globally.

This is a reproduction of the streaming news app redesign I worked on with all elements removed.

Client
Goldman Sachs

Year
2017

Role
Senior UXD

Partners
1 UXR + 3 PM + 3 Dev

Define

Problem statement:

How might we redesign a Streaming Commentary feature that exists in a Research tool that is less overwhelming, visually accessibility and usable to users?

Discovery

The Streaming Commentary feature existed in a Research Platform. It was visually overwhelming; accessibility and usability were problems which existing users complained.

I audited the platform and identified our primary user: traders who wanted to help their clients make the best investment decisions. I created a jobs-to-be-done with my traders and technical partners.

Brainstorming

Here are examples of low-fidelity wireframes created for the project. I brainstormed with my PM and UXR to focus on a default and selected state design of users content consumption on mobile devices.

Here are medium-fidelity prototypes we ended up usability testing with 5 real users.

After rounds of iterations, here are final implemented designs

Next Steps

Reducing the size, grid, and responsive design of the Streaming Commentary was a first move to mobile-first design.

Next steps were to optimize designs for mobile web and eventually
move to App first design.

We continued to track metrics of engagement with the content stream and iterate based on these data-driven metrics.

Case Study

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